Business Plan

BUSINESS PLAN
ECOMMERCE PLATFORM FOR PURCHASE OF TREND BASED GRAPHIC APPARELS AND MERCHANDISE

RACHIT ARORA


EXECUTIVE SUMMARY
The Ecommerce Platform (henceforth referred to as Ecom) is a start-up manufacturer of a youth clothing and merchandise line targeted at teenagers between the ages of 15 and 25. Ecom develops its own proprietary clothing and merchandise line with custom made designs. These designs are based on topics that are currently trending and popular with the youth, such as a popular TV Show or Movie. Ecom is a platform targeted towards both Male and Female customers. Ecom intends to market its line as an alternative to existing clothing lines, and differentiate itself by unique designs, exclusiveness, and high brand awareness with a reasonable and affordable price tag. The key message associated with the Ecom line is trendy, versatile, affordable yet high quality clothing. The company's promotional plan is diverse and includes a range of marketing techniques focused on Social Media and Online Marketing.

SALES AND PROFIT PREDICTIONS FOR NEXT THREE YEARS
Sales 9000000 Gross Profit

6750000

4500000

2250000

0

2015

2016

2017

2015 : Per Day Sales : 20 Pieces at Rs.400/piece Per Month Sales : 600 Pieces at Rs.400/piece Full 2015 Sales : 7,200 Pieces at Rs.400/piece Total Sales in Rupees: 28,80,000 Profit Margins for 2015: 25% Total Gross Profits Expected : 7,20,000 2016 : Per Day Sales : 30 Pieces at Rs.499/piece Per Month Sales : 900 Pieces at Rs.499/piece Full 2015 Sales : 10,800 Pieces at Rs.499/piece Total Sales in Rupees: 53,89,200 Profit Margins for 2015: 30% Total Gross Profits Expected : 16,16,760 2017 : Per Day Sales : 50 Pieces at Rs.499/piece Per Month Sales : 1500 Pieces at Rs.499/piece Full 2015 Sales : 18,000 Pieces at Rs.499/piece Total Sales in Rupees: 89,82,000 Profit Margins for 2015: 40% Total Gross Profits Expected : 35,93,800


COMPANY SUMMARY
MISSION
The mission of the company is to provide an ecommerce...