Sociological Theories Examining the Effects of the Media to the Development of Modern Society

What is sociology and why is different from “common sense” assumptions or” journalistic” argument?
Max Weber one of the founding fathers of sociology, defined sociology as a science that explains the interpretive understanding of social action in order to arrive at a causal explanation of its course and effects (Haralambos M,Holbon M and Heald R, 2000). In other words it is a science, which primarily aims at the interpretative understanding of social behaviour in order to gain an explanation of its causes, its course and its effects, they further explained that Sociology concerns human live and it is the scientific study of human interactions with others within society.   From the above definitions and brief explanations of sociology, one thing is clear, that sociology is a science or a scientific study and like other scientific studies or disciplines its observation are base on methodological or empirical findings, this is the main difference between sociology and common sense (Haralambos M, Holbon M and Heald R, 2000). Let us therefore explain what common sense means, we will also explore further its relationship with sociology and why sociology is totally different from common sense.
From the above definitions and meaning of sociology, one can say that every individual is social, we all grow up, shaped by the social relationships that make up human society,   thus human beings interact with one another and what they do depends on others, this therefore means that to socialise with others, knowledge is needed and basically this type of knowledge is what we view as   “common-sense”(Coser ,L.A and Rosenberg,1976).Let us therefore look at the main explanation and limitations of ‘common-sense’ explanations of the social world because it will enable us to understand   the reasons sociology is different from Common sense, this further will help to show how sociological explanations provide a more strongly alternative to common sense.
Sociologists often challenge...