Consumer Behaviour

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CONSUMER BEHAVIOUR

Abstract
Zoe care product limited is an international organization with its headquarters in Minneapolis. Their products consist of food, personal care products and other household products that are trusted by customers globally. Zoe is commissioned to satisfying the domestic need of everyday people everywhere, the brands are used worldwide by millions of consumers. Recently the company is planning to launch a new personal care product to the US market targeting males, between 18 and 35 years old. In this paper I will be analyzing the consumer analysis behaviour of the product and propose to the company the steps it can take to diversify its market.

Introduction
Associations today are continually confronting expanding worldwide rivalry in the market that requests for more continuous advancement of products and administrations that are of a high caliber. The test such associations face is to be more clients engaged, receptive to their requirements and give products and services that are financially friendly. Therefore, Understanding consumer behavior makes it mandatory to first understand the buying process of the targeted population. Their essential business sector is male’s ages 18-35, along these lines this demographic ought to be the center of their marketing endeavors. Auxiliary clients could be the life partners of these males who utilize the items their fathers purchase but are not the essential clients making the purchasing choices. Tertiary shoppers could be kids in families, utilizing the item yet not yet settling on direct obtaining choices. These youngsters may get to be essential purchasers sometime down the road, in the event that they relate the brand with positive encounters. The organization offers client devotion program which produces and keep clients. This project recognizes client acquiring patterns which empower advertisers to make successful, focused on promotions, reducing advertising...